Marketing Strategies Differentiate the Business

Question: Describe about the Marketing Strategies for Differentiate the Business. Answer: 1. According to Wilson Gilligan, (2012), strategic marketing refers to the marketing strategies which help to create a unique image of the business and differentiate the business from the competitors. The primary objective of strategic marketing is to identify the needs of the customers and make effective marketing plans to satisfy that need of customers. As per the case, John Beckett wants to start his own organic vegetable supply business. As per the growth of this business in UK, it is a very good decision. First of all, John needs to set realistic objective of his business that is actually achievable. On the other hand, he needs to make sure that his must have values. Proper values will distinct his business from the others. After that, he needs to formulate proper marketing strategies to achieve the marketing objective of the company. There has to be proper system of implementing the marketing strategies. Along with all these, the John needs to think the long term plans of the business; that means what is the scope of the business. Thus, in strategic marketing, one needs to consider all the facts which are necessary for the success of the business and then make the effective marketing strategies (McDONALD, 2016). 2. Strategic Planning process refers to the making of the whole marketing plan of a business. At the time of making the strategic plan of Mr. Johns business, the 5 Ws and 1 H of marketing must be considered. The strategic planning Mr. Johns business is discussed below: The 5 Ws are who, where, what, why, when and 1 H is how (Kotler et al., 2015). The first W refers to who the potential customers of the business are and what the products and the services of the company are. This part needs segmentation of the market. In this part, it needs to be determined that who is the target people and what will be the positioning strategy. The second W refers to the places where Beckett Organics wants to sale their products that mean the country or region o state in which they want to make business. The third W refers to what the customers are expecting from Beckett Organics. That means the company should take appropriate strategies about the price, quality, values, brand image and design of the products. The fourth W refers to when the expansion of the business will happen. Beckett Organics should constantly think about how to expand the business in future. This section includes the SWOT analysis of Beckett Organics. The fifth W refers to the need of obtaining the return from the business. Beckett Organics needs to select a business model. Value chain analysis, the value frontier, experience curve, economies of scale and economies of others are the important aspect in this section. Lastly, the one H refers to how the company can achieve the desired organizational goals. For this purpose, the core competencies of the business need to be recognized and analyzed. For this purpose, SWOT analysis is an important tool (Armstrong et al., 2014). References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. McDONALD, M. A. L. C. O. L. M. (2016). 5 Strategic marketing planning.The marketing book, 86. Wilson, R. M., Gilligan, C. (2012).Strategic marketing management. Routledge.